Remember GZA on “Labels”? The joint starts with “Tommy ain’t my motherf____n’ boy/when you fake moves on a ni__a you employ”. Now think the exact opposite: Tommy Archer (Bear Swagger CEO) is my boy and no, he doesn’t fake any move. Since he liked my blog back for a couple of years now, here he is with updates from his brand, Don’t Believe the Bear Swagger. Do you want to know how it went from the beginning? I stumbled on this cool little brand from the UK and I couldn’t do nothing but feel the simple guideline that Tommy is putting in action for Bear Swagger. The bear with sunglasses that doesn’t believe the bulls__t slightly changed its lenses, if you look at the first snapback that I ever posted on The Maxiemillion. The outfit under our eyes worn by Clio P is composed by Bear Necessi’tee t-shirt together with the BS x Starter snapback. The tee is made of a superior combed and ring-spun polyester/cotton mix and this chillin’ bear beside being perfectly embroidered, looks way better than an alligator or a man riding a horse playing polo. The cap is the result of the evolution of this brand. It’s always positive to have a fresh snapback but, as you should know, to have a Starter snapback is fresher. The headwear brand teamed up with Bear Swagger and the result is this ill snapback lined in black satin whose embroidery is on point, both on the front and on the side of the crown. Check these pieces and the rest of the collection on Bear Swagger website, don’t waste time with any BS… Pictures courtesy of Letizia Da Re.