“Cause times was hard on the boulevard/so I vote God and never get scarred and gauled” (Rakim)

Skateboard companies. Groups of people joining forces in order to make everybody happy. Not an easy tasks but think twice. The pro skater makes himself known in the way he prefers, be it videos or pictures on magazines or websites or contest circuits so people get psyched on him and buy his deck. The graphic designer has a creative outlet for his art to represent the skateboarder specifically and the company credo on decks, magazines ads, catalogues and whatnot. The sales department makes the pro skater happy, selling his stuff and allowing the company in this way to give him his monthly check. You are feeling the wood under your feet, because it is snappy and suits your needs so in this case you can skate and feel happily represented by what you ride. You have the power to make a company successful or to ignore it. Be the numer one fan or the best hater. Love for a skate company is not to buy a deck by accident. To love a company means to know their team, their website, their ads, their videos and to an extreme it may even force you (with no intention) to skate, to dress and to behave like them. That’s when our friends above come into the scene. Rob G, Danny Montoya aka Toya and Supa are the main names on BLVD and this pretty much speaks by itself. Influencial names. A strong image and a style that they build a trademark on. This is the new company out of Syndrome distribution. Once Rob and Toya were Listen skateboards teamriders and now they have found a new home. A home is protective and takes care of you, so you can focus exclusively on what you like once you’re there: to ride your deck as you want. Supa has a long story of pioneering street skate finesse. These guys know how to make skateboarding look good. Their focus is easy to detect: style. They are more about how you do it than about what you did once. No pool ripper, no all terrain vehicles here: just street. The essence of control in what is a urban environment in its most hidden angles is the mission of our heroes here. I’m sure that with veterans like these nothing bad visually speaking may come out of their ensemble.

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