I told you when we last spoke about Cheap Monday, in my latest post: “The brand came out of its skinny denim phase and now it is shaped into a contemporary brand that you can wear over your dead body.”. “Over your dead body” is the official claim that the Swedish brand prints over each price tag and it’s a funny way to celebrate the skull in the logo of this brand a leading force in European street fashion.
The evolution of what once was “the skinny denim brand” is taking Cheap Monday to a new level. Its pricepoint philosophy is maintained to the fullest while the range expanded, creating a whole lot of interesting tops. We are checking out Goal Tape Hood today, representing a retro twist of the classic everyday black hoodie.
Looking at these shots of Michela P it’s easy to fall in love with he simplicity of this item. The contrast of the seasonal logo tape is played with a sure color palette: black and yellow. Let’s say that from Wu Tang Clan supporters to Wiz Khalifa fans, hip hop lovers will find their reasons to love such item.
It’s a relaxed fit hoodie, bringing back not only retro finishing but also a 90s slouch fit that makes it contemporary and fun to wear.
No kangaroo pocket this time but let’s say that keeping the item essential is the key to make it different in this case. Interjeans is making a good job distributing Cheap Monday to the stores on its program and you know that this includes also all BeStandard stores. This means two things: there should be one close to where you live but if there is none, no big deal. Clicking the following link you have this brand belonging to the BeStandard proposal available online, ready to be delivered at your headquarters.
Shop online for this item here >
Photos courtesy of Simone Montanari