Diamond Supply Co. ● I Hate School Pullover Hood

Considering that Diamond Supply Co. is a staple in skateboarding and streetwear communities worldwide, it’s not hard to understand why this brand hates school: it has better things to do. If school teaches you how to pursue your career, even this brand can.

Born out of an opportunity where founder and CEO Nick Tershay started his skateboard hardware brand out of his bedroom in San Francisco, it’s easy to understand that Diamond is the byproduct of that street mathematics that they don’t teach in school. Not by accident, but because of hard work and trendsetter inspiring taste, that brand is now successfully sold in the best street shops.

I Hate School Pullover Hood is as nasty as you want it to be: it has a tough message but the choice of the font is very clean, generating a juxtaposition that can only meet our taste. You see it here in its all black version for you ninjas out there, in these pictures of Elena S, but it’s also available in a street smart pink, an immaculate white and a classic heather grey.

With its three flagship stores in LA, SF and NY, the recent improvements in its footwear division, things seem to always shine bright for this brand represented in Italy by Fresco Distribution.

With its relaxed fit, when you deal with a Diamond fleece, you know you can count on the woven label on its hem and the screen printed diamond on the sleeve to certify its authenticity.

Yes, you guessed it: at school they don’t teach you how to recognize a real Diamond Supply Co. item

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