Fila ● Urban Power mens hoodie

First and foremost I need to make two clarifications: this item from Fila is an absolute preview from next season and it is a mens item even if it is worn by our friend Jessy C.

With this said let’s venture to check out what we will find in the best street stores next Fall Winter. Fila was born in Biella in 1911 but its flavor meets our times to be the ultimate sportswear throwback.

Aren’t the 90s the main inspiration in contemporary street fashion? Isn’t sportswear influencing more and more the way we dress on daily basis? Urban Power mens hoodie sums all the above. It’s progressive but its starting point is to be found in the classic sporty anorak that you wear to go running. Only better.

Of course it has a kangaroo pocket in the front but as you can see from the cuff it also has a built in hole for the thumb. Yes, it has the large branding 90s style on the sleeve but it’s only outlined to look more clean and basically… more new.

On subject of new, what looks more fresh than this elastic band inside the hood? It’s details like this that blur the division among sports and fashion but no matter how you want to call it, there is all you need to understand the direction of the designer: to elevate Fila standard more and more. It is of course forever in our memory that from Mike D of the Beastie Boys to Wu-Tang Clan, both in different times wore the brand but it’s also safe to say that future can’t wait.

Its relaxed fit together with its slightly stretch material make it a versatile item that can be worn by itself rather than in a multilayered outfit where I envision other items with strong street impact, instead of a pair of sweatpants.

While this item is not available yet, all the rest on Fila website is so don’t procrastinate and give your wardrobe a retro sportswear twist…
Shop online for Fila here:
Photos courtesy of Ema Nema

Add Comment