Forget Lupe Fiasco: THIS is New School…




If I look back at 20 years ago, the graphics of the main skateboard decks were on one page only of the skateshops that had advertisements on Thrasher. You had your Vision, Powell Peralta, Santa Cruz, a few small companies and that was it. Nowadays a lot of things changed. There is an endless list of brands, blank decks coming from every angle of the planet and the much hated “shop decks”.
Every skate shop can order to a woodshop its own decks. This means that they can choose shape and dimensions, pick up the concave and design the graphics. Who hates on this, you ask? Of course the skate companies that have a pro roster, give them a monthly check and send them on tour so you can see their pictures on your favourite skateboard magazine and their video on your tv connected to a dvd player. But a skater life is filled with choices, some of them are heavily influenced by economical factors, not only by taste. When you skate and you’re a kid, you have to deal with money and if that doesn’t rain like you are Lil’ Wayne son, you probably need to see what your priorities are. You want a pair of good skate shoes, because your feet are inside but you can’t afford the latest Alien Workshop Steve Berra pro model. A blank deck is just too sad with no graphics, it lacks on finishing paint so it gets soft as a marshmallow in no time. Here comes the savior: the shop deck. I had the pleasure to connect the dots that lead to the creation of the above wooden plank for New School shop. This means to get in contact with Jart woodshop, to think of an up to date graphic (during the Battle at the Berrics eight skaters out of ten were rocking flanels) and to choose shape, dimensions and concave. Usually shop decks are designed under the influence of the team of the shop, so you can rely on them because of this. No shop sponsored rider wants to ride a crappy deck, simple as that. Leo Perotto knows…
The graphic is out of Artijoke studio, thanks to Nicola digital hand. Now the kids have no excuse to ride dead wood. Wait. Does this mean that me too I don’t have any excuse anymore not to skate?! I dug my own grave…

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