With a headwear piece called Strictly G snapback and a top whose name is OG 2016 t-shirt, one thing is sure about Gumball: it keeps it G. These pictures of Claudia C make me feel like I was hearing that Snoop joint that goes like “This is for the Gz, and this is for the hustlas/This is for the hustlas, now back to the Gz”. The brand that we are talking about is not a hood brand by the way, but rather a worldwide global phenomenon that is getting major attention. Who could have thought that mr. Maxiemillion Cooper would have been able to give a modern form to the concept of rally? He worked hard and he turned it into a contemporary entertainment unit that stays in perpetual motion. Give a look on Instagram to the hashtag #dublintobucharest to see what I am taking about. Even the apparel collection that represents this movement is all but stale if you consider that every season there are juicy news for your street style. We saw recently a reflective t-shirt with a cap very similar to this one (read: different color) not long ago but as you can see we have more news. Today we have a t-shirt that brings back the original Gumball logo, the one that we first saw here two years ago on a snapback. This time it’s on a t shirt and it’s printed white on black front and back and… it’s ready to attack. Fast times and brilliant clothing, this is what Gumball is about. Now that you know, don’t be slow and stale. Pictures courtesy of Maurizio Milesi.