JSLV – Love hoodie by Rough Distribution

If you have love for the hood, you can’t do nothing but… love this Love hoodie. A creation by the freshest brand out of Carlsbad aka Jus’ Liv or better yet JSLV, this piece is about universal love. That East vs West coast thing is gone and forgotten as this Californian brand pays homage to the City of Brotherly Love also known as Philadelphia with a special remix of their Love Park monument. A piece of history in itself when it comes to skateboarding, this is the ground where Ricky Oyola, Josh Kalis, Stevie Williams and Kerry Getz made 4 wheeled dreams come true. The letters of L O V E here become J S L V in one of my favorite skate traditions: the remake. Take a famous logo, turn it into something else changing the content, that’s the kind of art that skateboarders are notorious for. This piece that Francesca R is wearing deserves a standing ovation, my reader. It’s that mandatory hoodie that skateboarders use and abuse, to rock when you go shred your park but not only. Being this brand part of Rough Distribution roster, if you are familiar with what I am saying, it’s also endorsed by snowboarders both here in Italy and in the States. Isn’t this urban style that I always talk about, the natural evolution of the union among action sports and music fans?! See? JSLV unites the West with the East coast and The Maxiemillion creates bridges to get his readers together in peace. If this isn’t love, I don’t know what it is…

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