I love when a brand dares to think outside the box. I mean when something as common as a crewneck becomes the starting point to create something out of the ordinary and this is exactly the case with today’s item. Are you ready for this smashing crewneck by Just Hype?
The brand with its creative department based in London is not afraid to experiment, all in the name of good looking progressive streetwear and this Black Applique Patch crewneck is proof.
Denim pants are distressed to a ridiculous point, tees gets bleached up to have holes in them so why not stitch patches on a crewneck? Other brands would say that this is too crazy but not Hype.
We saw already how this brand can do it all, from screen printed fleeces to sublimated ones but here the process is a bit different. This time two patterns of classic tartan meet polka dots, flowers and heater grey on these sublimated printed patches on acrylic fabric. To seal the deal on this smart item worn by Martina L you have a Hype patch with laurels on the chest, to show the world where the love is.
Who can stop Hype? Nothing and nobody it seems. After successful collaborations by the likes of Coca Cola and Star Wars, the brand found the time to find a new ally for the Italian territory. Yessir, the British lifestyle brand is now joining the ranks of Interjeans, for a proper work of distribution and positioning in your favorite shops.
As you read this, the brand is setting up camp in Florence to exhibit its FW18/19 collection at Pitti Immagine. Pass by if you are knee deep into this streetwear thing of ours and you will witness firsthand how Hype range has it all: from joggers to backpacks, from jackets to headwear this brand got you covered (in the freshest way ever).
Shop online for this item here > https://www.justhype.co.uk/mens/crew/hype-black-applique-patch-men-s-crewneck-f8141d
Photos courtesy of Ema/Nema photo