Just Hype – Script t-shirt by Frontline Apparel Ltd

Hype. What you really know about this word? Me I first heard it when that Public Enemy joint came out. Don’t… don’t… don’t… don’t believe the hype. That James Brown sample from Escapism that is on a loop got me hooked on those words but to be honest I didn’t even know exactly what hype meant. The brand from the UK that bears this name (or Just Hype, if you prefer), is way more recent than Public Enemy. You had the chance to see a sublimated cap from this brand not long ago. Yes, it was sublimated like most items from Hype are but today we are here to understand one thing and one thing only: it’s a matter of color not of the way you print. Nobody ever said that this was a brand limited to sublimated print only, therefore I took my friend Jennifer N to this spot and I took picture of her with a plain Hype Script t-shirt. Royal Blue and Neon Green look great together and the oversize script logo is perfect with that dimension. A lightweight t-shirt screen printed like this is ready for summer matchings. Not really, now that I think of it. Feel free to wear it with no matching of any sort: the power of its vivid color will make you shine regardless of what else you are wearing. Hype belongs to the roster of brands that are dealt by Frontline Apparel Ltd all over Europe and SRD Distribution is its Italian agent. If you heard that this brand is doing super good, you’d better believe the hype this time…

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