LRG – Olympus Mane Zip Hoodie by ASD Italia

Do you still find the time to check out my blog even in Christmas time final rush? I know that these days are pretty hectic but I am sure that this piece from LRG deserves a minute of your time. The brand born in 1999 has a work ethic based on the following formula: “underground inventive, overground effective”. This means that you can count on the underground creativity that in this case turned a zip hoodie into a special garment, ready to be loved by the overground. This item is called Olympus Mane Zip Hoodie and even if it has such name it borrows elements from several other garments. The pocked on the chest is what you usually find on a jacket but here the minds at Lifted Research Group thought that it would be useful even here, to stash your smartphone. The jacquard fabric gives a retro vibe that is much en vogue these days (especially if you give it a funny twist, throwing mushrooms and weed in the mix). Strategically placed on shoulders like an outdoor jacket owned by a hunter, the colorful fabric is also on elbows and kangaroo pockets, like you can see from these pictures of Vittorio R. With pieces like these is no surprise that ASD Italia is the new local distributor for LRG: they saw the potential of an ever-growing brand that shows no signs of slowing down whose collections have a very personal flavor, during these days of proliferating copycats. And you thought that everything was already been done on a zip hoodie…

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