LRG x No Limit ● The World is Ours tee

Don’t confuse the claim on this tee with Tony Montana very own “The World is yours”, that later on gave inspiration to Nas to create a track with the same name. We are not in Miami and not even in New York when we venture in LRG territory.

The Californian veteran of all streetwear brands is here to bling hard today, with all the support of Percy Miller aka Master P. The Calliope Projects representer founded No Limit Records in the city of New Orleans. One of the most successful independent record labels ever, it left a mark in hip hop so relevant that the Lifted Research Group made a collaboration capsule with him.

Do you remember that I recently posted the LRG x No Limit track jacket + pant? From the same capsule, The World is Ours tee is a bit less militant and much more shining. The unorthodox newcomer may think of a trap t-shirt but this is real rap, no mumble. LRG logo here gets merged with planet earth with a graphic approach that reminds of those Pen & Pixel graphic covers that contributed to the hood appeal (and to the success) of the label.

This is why LRG keeps it real: its “respect all cultures” claim is authentic. Master P culture of its fabulous world where the last Don becomes an Ice Cream Man that make you say ugh is undeniably portrayed with respect.

The iconic No Limit tank is screenprinted on the left sleeve, as you can see from these shots of Sally B. The branding is complete with a woven label on the hem with the LRG tree. As you may know this brand belongs to Nitro Distribution roster and its new Spring Summer collection will land in Italian stores by the end of the month but not before I will post one more item of this collab sooner or later…
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