I noticed in the last years a true resurgence of Pitti Immagine Uomo, from our side of course. Streetwear is infiltrating the fashion system for many years now and being Pitti a worldwide known fashion trade show, such side of fashion could no longer stay out of it.
I go there to enjoy a nice day far from home in the scenery of Fortezza Da Basso in Florence. The mission is: feel the vibe of the actual hype that revolves around every brand of the sport and street scene that has a booth there.
Herschel Supply Co wins the Maxie Award. I saw the best looking items there: sherpa, ochre tones mixed with camouflage and a urban outdoor mood make this brand originally known for his luggage only, an aspiring champ even in apparel.
More Blue Distribution, less problems: Komono had a booth where you can actually feel the growth of the brand. From cool and friendly it was showing signs of turning into something that I would define “affordable urban luxe”
On subject of Blue even Happy Socks had a cozy little booth. There, beside all kind of socks that you may think of, there were the two main news: Happy Socks Underwear and Dressed socks.
The newest addition to Blue roster for what concerns footwear is Clae. Californian lifestyle shoes that look great and stay essential for what concerns design. Here is a style that is made by a single piece of leather with one stitching only in the heel area.
RNG Distribution was in the place with two brands. The first is Globe, the footwear brand that recently specialized in all types of cruiser and some apparel. When I asked to shoot an item this tee “Almost Anti Everything” came around and I back it up. Really rad.
The second RNG Distribution brand was Salty Crew. A newcomer in RNG roster, this brand deals with fishers and boat aficionados. There were many interesting items but this stone wash waxed windbreaker with a custom camo including a fish in its pattern wins it all.
I even found there my French amigos from Quatre Cent Quinze. This brand from Paris and Caen, specializes in fresh & funny designs printed with bio ink on bio cotton tees and fleeces. How could I not show them all my love?!
Diadora of course had a booth with a lot of people in. They are growing day by day, Italy and the rest of the world recognize the actual value of such iconic footwear and sportswear brand. Among all the shoes, I saw this one women slipper with a very avant grade style.
Even ’47, with its newfound Italian home at California Sports was there. I fell in love with this retro fresh snapback and fleece combination that is irresistible to my eyes. Thanks to them for saving my life: I switched from a sweaty beanie to a Clean Up Stamp strapback, whose shade of army green got along nicely with the rest of my outfit.
Most entertaining booth award goes to Fila: you had DJ Double S spinning at an ultra loud volume those golden age hip hop hits that I love with all my heart. There I saw a few items of the Fila x Fabri Fibra collab so if you see around one it’s real, don’t worry about those Barletta dudes.
I had a lot of fun at Makia booth too: Totti Nyberg himself was holding it down with his pal and partner in crime Franz from Fresco Dist. Franz showed me these low top vulcanized camo shoes while my eye was attracted by fleeces and jackets that showed a captivating color palette of blue, army green and orange.
Interjeans was all over the place too: from Lyle & Scott to Asfvlt sneakers, there were probably other booths too but I did not see them. I went to see Hype (that recently joined this distributor). These are a few Hype backpacks, no employe at the booth wanted to be in my photo…
…and this is Doughnuts, the luggage brand that is gaining momentum these last seasons. Its range was looking promising, especially a total black section that I did not shoot for lighting reasons. I shot this instead and the result is top notch anyway.
Until next time Pitti, preferably with a bit less Pitti Peacocks than this time…