One of my favorite shops in Milan is Cristian Palmiotto and Mattia Mancinelli retail space called Pleasures. Being Cristian a visionary skateboarder and Mattia a smart buyer (beside being one of the most polite guys I know) the store deserves a visit every now and then.
I went there during Winter and Cristian was all hyped about having just received his own skateboard decks and he gave me the whole serie. As his team rider Nahuel Fernandez states with his recent victory of the Italian Skateboard Championship Pleasure Skateboards decks work great!
Then a couple of weeks ago I went there to check out Mattia before he left for holidays and I found the usual cozy setup that makes that shop so unique. Pleasures is packed with the latest skate hardware, skate shoes of a lot of brands and shelves with all types of apparel that skate and snow aficionados love. But the aspect that you cannot beat is the warm atmosphere of what is actually also a meeting point of team riders, kids and friends, making it the ultimate skate hub.
Mattia insisted to give me this Golden State t-shirt so the least I could do was to take a few shots of it and post it here to get your attention. As you can see here, the tee worn by Elena S is bringing back the original flavor of a cool skate tee. With bright colors and a smooth retro font no wonder that all the skaters of the team can’t wait to wear it, when they stack footage of their tricks on Instagram.
These days the shop is still closed, up to Monday August 26th. From that day on, you can hop in, ask for technical assistance or style suggestions and the shop will be more than happy to give you an helping hand. So stop buying skate decks online and ask Cristian when is the next batch of Pleasure skateboards deck dropping. The first ones were more than ok and the next ones will carry their legacy.
Not available online:
go visit the store in Via Fara, 7 Milan