How could I miss ProBeat Agency Press Day? You wouldn’t see any New Era cap here if I wasn’t dealing with them. This agency located in the heart of Milan, in a logic based on a “do it yourself” ethic and lots of hard work… started from the bottom now it’s there. This clique of pr and marketing experts can count in their roster names like Footlocker, Vans, Eastpak, Oakley, Sennheiser, Bench, Momodesign and many others beside New Era. During the event the boss Paolo Ruffato revealed that not only a couple of months ago he had the new entry of Timberland but prior to the Press Day they secured among their brands also Skullcandy and New Balance. A motivated team that works with the spirit of a family is the secret of this cohesive mixture that keeps together so many diverse brands with one common denominator: leadership. The best in any field is there. I attended the event with Martina O to check with her all the new stuff. It was hard to pull her apart from the Eastpak leather backpack that she fell in love with. We both felt like kids in a candy store in front of all the Senheizer headphones, or checking that Vans by Don Pendleton that you see here. I was seriously stoked on the lightness and the hand of those women New Balance windbreakers, let alone how smooth is the leather of its sneakers and their mind-blowing color palettes. The designated photographer for the event was Stefania Meschina, the woman for action when it comes to clubbing and coolness. Good looking, Paolo: what a day! Pictures courtesy of O’Graph.