It’s always a matter of concept at Sixpack France, never a matter of apparel. When you design a jacket after a psychedelic movie of 1973 like it happened with that Lucifer Jacket, it’s evident: clothing is just the medium but here is the artistic vision that counts, together with the experience.
Let me get a little deeper: imagine if a brand X tells its young designer to create a logo for a coach jacket. He will flip through all the available fonts, he will pick one and will work a bit on it to make it original.
Now if Sixpack creates a logo for the same jacket, he will make sure that there is a cohesive bond with other items. In this case I’m talking about the UG Shirt that we saw not long ago.
UG stands for Unfunctional Generic and it’s a subliminal shot at the pharmaceutical industry. Now it could be enough to write it on the back of a coach jacket with a big logo? Not in this case, considering that the F of Sixpack France gets replaced with a cyrillic letter that sounds just alike but adds a mysterious element, almost revolutionary.
Even the made in Italy craftsmanship of this UG Coach jacket is not to be taken lightly. Its screen print is solid but it also has a different cut of the collar, compared to the others available these days. And that vertical cut of the internal pocket is so useful for your wallet or phone.