“We split a fair one, poker nose money/gin rummy with glare, spot the lame, bit his ear” (Raekwon)

So you want me to tell you the story of Ruslan Karablin? Take good ole Russ nickname and flip it backwards: it’s SSUR. Add a classic street wear tradition with goals such as a major impact and smart fun, sprinkle over it some names such as Futura, Been Trill and Black Scale and you are starting to get the picture. The founder of SSUR is a fan of the work of Shawn Stussy so it just makes sense that the transplanted designer from Soviet Ukraine that can now call Brooklyn home, is up to something that hits hard. Something strong, both in the subject of his graphics and in its viral ways to make a name for himself. In case you are not so familiar with what I’m talking about let’s just say that the t-shirt and the cap “Comme des Fuckdown” that blew up after A$ap Rocky wore them, are from SSUR. Not afraid at all to venture where not even eagles dare, SSUR is up to something that sets him apart from others once again. Bicycle, the number one American brand in this field, produced these SSUR playing cards that Mickey H is holding in her hands. Notorious for being flexible and perfect for magic tricks, the cards of this classic company have now met new standards: black instead of white and skulls instead of faces. The latest news concerning SSUR is that it’s now distributed in Europe by Frontline Apparel ltd. whose agent in Italy is SRD Distribution. You are now warned: this brand is steaming hot, don’t let your shop play tricks on you…

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