State Of Wow ● Copenhagen SS17 Fashion week strapback


I probably was Alice in Wonderland Mad Hatter in another life, what do you want me to say? I can’t do nothing but feel attracted by headwear evolution and I try to give you my perspective about the concept behind it. In this case we are dealing with a State of Wow piece.

Do you remember the Alpha Collection where every letter has been turned into a snapback? Here the same Copenhagen brand lent his know-how to the Copenhagen SS17 Fashion Week. A great event deserves a great cap, that’s why instead of giving away average gadgets that people will forget in no time, State Of Wow got called to give justice to such a crucial event. The same company that under the same umbrella regroups both State of Wow and Upfront delivered nothing but excellence for the Copenhagen event that keeps fashion world on its toes. The type of cap that you may figure on the head of model girls and photographers, designers and buyers eventually reached my headquarters.

It’s not for sale so don’t torture the web trying to get the same cap of Klaudia P in these pictures: you will end up empty handed. This Dad cap is here to show how State Of Wow craftsmanship can’t be touched, just like a Hammer joint. Its slightly washed canvas and the metal buckle on the closure, together with the lining of the two frontal panels are of the best quality. So if your friend wants to have custom snapbacks for his newborn brand, get in touch with State Of Wow, no need to get mad. Pictures courtesy of O’Graph

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