If there is a brand in this urban world that creates a constant buzz, it’s Supreme. The creative outlet that mastermind James Jebbia founded in 1994 is a true phenomenon.
Where else in the world you have sales assistant that pay no attention to you unless you tell them what you have picked up, no dressing room to try stuff on and limited runs of product that once it’s sold out, you find on the internet with resellers selling it at double the price?!
Who is powerful enough to collaborate with Clarks, Timberland, North Face and Brooks Brothers, among others?! I am obviously fascinated by how complex is the balance of this magic and by how this skateshop with a private label is influencing the market in such a massive way.
From their latest release of caps, I picked up Uptown Box Logo New Era 59fifty, here modeled by Irene B. I wanted to show you a New Era cap from their collection just to state that it’s not mandatory to wear 5 panel caps from Supreme, there is more.
The craftsmanship is state of the art: what you see is an all over embroidery in a very brilliant white thread. Also available in three other colors, I chose this one as a way to pay homage to Bill Strobeck, the man in charge of the Supreme video “Cherry” that is entirely in… black and white. His vision of what the Supreme video was supposed to be got me pleasantly surprised.
Is New York a maze for skateboarders and is this represented on the Paisley design embroidery that you see?