Thrasher again? Oh yeah, again and again! Real heads recognize I would say if I was a Smif-n-Wessun member. I could not care less about celebrities and models rocking Thrasher apparel: when I started skateboarding around 1985 The Mag was something that provided endless entertainment, reading each and every word of it. I was literally squeezing each and every photo, sequence, ad, interview reading everything over and over.
I was in love with its logo that stood so brilliantly the test of time. I first saw it on some skate punk t-shirt at a live show probably, but who could ever remember? With such introduction it’s easy to understand that I don’t get bothered if it has become a global streetwear phenomenon. Thrasher has substance to back up its reputation and what happens in street fashion doesn’t bother High Speed Productions headquarters: their lifestyle mission is provide skaters brilliant apparel, ready to hit the road in search of the next spot.
It may happen while you are on tour just like if you are at your local skatepark, after you skated a while it gets cold but you still want to skate with all the freedom to move necessary. Coach jackets were born with sport in mind. No matter if you wear yours when you skate or just after, it is always a winning solution.
Conceived original with a collar whose look was close to a shirt, there have been a few versions in these last seasons updated with a hood and the result is equally interesting.
This Thrasher Flame Magazine Hoodie Coach Jacket here worn by Sharon Z is all black and has a new flamboyant logo. Slightly different from the one we saw on Flame Logo Hood last season, it’s a mix among the OG logo and the one that sparked the fire that made flames end up on literally anything fresh, even in high fashion.
Ask your local skateshop if it carries this style, courtesy of Fresco Distribution and just make sure to back it up with some actual skateboarding action…
Shop online for this item here:
Photos courtesy of Ema / Nema