Upstream is back on the blog that feels home to this brand. I posted so many items crafted with care in Italy by this brand from Milan that I lost count. There is no secret behind our connection: I told you since the very first time that I posted one of its pieces that beside quality of garments in itself it’s the tight sense of family that makes me truly like this brand.
Today instead of a funky color crewneck or a pocket sewn upside down on a tee or a lumberjack with wooden beard we focus on this Upstream Co. t-shirt. No frills, no funny stuff, no hidden story: nothing but a logo.
We did not see this logo before: not in the communication of the brand nor on its items. It’s great. Simple and strong. Check the alternative movement that Upstream is part of. Just browsing its Facebook page you can get the picture of the entourage of this brand: from DJs to radio personalities to actors everybody wants to rock an Upstream item.
The thing is that being this brand a clique of friends not everything is on the website: if you design you can’t sell and if you do any of the two you… can’t take care of the website, so you gotta hunt this piece.
There is a chance that Amedeo D has it among its proposal, considering that the chain store believed at first sight in Upstream. If you don’t find your Upstream Co. tee even there, you can always feel free to menace the squad writing an email to their contact address