Were you sleeping on the good people over at Upstream Clothes Co.? It’s bad for you because they kept on moving. When a start up brand has been doing his thing for a few seasons, people expect it to grow organically and this means to suprise fans and give them the next level. So it went because the clique of friends from Milan is up to something exciting today.
Upsuperior is the name of this zipper hoodie that very frankly I wasn’t expecting. It’s an item that has been inspired by several things. One is the color block thing and the other is the ever-present red and white box logo.
We saw a bunch of good and bad color block fleeces in the past and probably the same thing happened to the designer here that instead of the front chose the back for a small insert of a different color.
It’s something that actually is closer to a single stripe if you want to see it this way but seeing the choice of color I also thought of the Supreme logo. But this is conceptually far from that. Actually I see it as a way to make fun of it like: you want to show off with that logo on your chest? We couldn’t care less: our logo is on the back.
In order to recognize that you are dealing with a Upstream item, you have a little logo on the front too. The same logo that we first saw when I showed you that Nativegeo t-shirt one month ago.
Beside all the above, the item here worn by Alessandra U is uber nice: it’s a made in Italy piece whose hoodie is thick and wide, just as it should. Cop it at the nearest Amedeo D location because it went sold out on Upstream website.