What flavour is your Chuey gum?


Don’t go crazy, I’ll break the science down for you: 415 is San Francisco area code. Fifty24 SF Gallery, the most hectic label of the Upper Playground cartel, gives us a proper example of where you may end if you play with numbers too much: a New Era 59fifty for your happiest moments (read party time!). In these days of bright colours, happy designer Chuey delivers us this beauty, via the hands of Max P @ Interjeans. I dare you to tell me that in your sneaker collection you can’t find one matching this cap. Just remember not to wear this with a tee shirt with complex designs and bright colours too, go plain in that area, ok?!

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