“Y’all roll blunts, I smoke Cubans all day” (Jay Z)

How many times did you encounter the word Lord? In hip hop you had the Lordz of Brooklyn and one year ago Pete Rock did an album letting the Lords of the Underground drop a few bars on a track. Did u forget about Lord Finesse? How could you?! How about Lord Jamar from Brand Nubian? A few years ago I had the chance to work with the French skateboard wheels company Lordz that had a team of superstars and had real strong hip hop image. Their video made quite an impression overseas for the level achieved with this production. It’s a pity they went out of business. What Lord actually means is a thing of the past. A noble of the United Kingdom, be it duke, marquess, earl, viscount or baron, that’s what a lord is. Generally a rich person elevated in an exclusive environment and with such an education to have a charisma that makes him stand out, especially for his manners. I call nowadays a lord somebody that can match properly his gear, with taste and high standards. Somebody that doesn’t wait for you to pay when you’re out drinking or eating. Your friend that has given you that precious gift and never talks with you about it once, unless you start talking about it. That can be a lord. In general a humble guy that knows what to do and what not to do in any situation. In a perfect world when you ask for a cigarette, a lord opens his leather cigarette holder and lets you have one with a smile on his face. Of course he’s also ready to light the cigarette he just offered you. One of the heroes here at The Maxiemillion is that artist known to the world as Jeremy Fish. He has that delicate yet funny touch when drawing and a strong attention to details that drove him to a lord thought: what if I design a cigarette holder and a lighter?! Your thoughts are not to be taken lightly, sir. From the private collection of Max P (another hero here…) @ Interjeans I’m glad to introduce you the Barbary Coast lighter and cigarette holder . Try to buy them to look funny and classy, but don’t drink back to back beers and do loud burps and still think you’re a lord. This kit can’t do magic.

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